/COMUNICAE/
According to a study prepared by AECOC Shopperview that has had the collaboration of NeWind Foods
It is a fact that the consumption of plant based is growing in the country. A trend in Spanish households that reflects the study ‘The consumer of plant-based products’, developed by AECOC Shopperview, the Association of Manufacturers and Distributors and which has counted with the collaboration of NeWind Foods, the Spanish brand pioneer in the production of 100% vegetable protein products.
The analysis concludes that about 50% of consumers have purchased products of this type in recent months, i.e. one in two people, where it is worth noting that 54.5 per cent responds to a female profile between 25 and 45 years of age, who live as a couple, have minor children and reside in large cities.
It should also be noted that of 26 per cent of the population that is vegan, 57.7 per cent are declared a consumer of plant based.
An increase in consumption that is determined mainly because the growing plant protein is associated with a healthy diet and is synonymous with care, both for health and the planet, for greater sustainability.
Here, there are two types of attitudes, the traditional one that is committed to eating all the food and the evolutionary one that leans to eat all the nutrients, which gives rise to four groups of plant based consumers:
- Responsible: animal protein consumer, mainly red meat, but which reduces its frequency and is sufficient with its idea of care.
- Committed: in this case, they tend to eliminate animal protein consumption, regardless of origin and are open to occasional consumption.
- Militant: profile close to vegetarian and vegan, which besides completely eliminating animal protein consumption, does not tolerate any type of processed food.
- Health-necessity: This group corresponds to the part of the population that should carry special diets.
As to how plant protein consumption begins, its origin responds to various origins being the main ones: the family habits, the presence at the point of sale, the professional council, the recommendation of acquaintances and the “moda” factor caused by the different channels of communication and promotions. Actos de contricion y Números de los Angeles
A reality that happens because up to 70% of the population expects to increase their consumption in the near future
From NeWind Foods they add to this trend of consumption through the development of a differential product in the competitive universe of vegetable protein, developing a new generation of plant-based foods that can reflect the entire taste and texture of animal protein. It has done so through a frozen product, without preservatives, or artificial dyes, with a level of excellence so far unsuccessful and which has even already obtained the international recognition of the Taste Institute through the Superior Taste Awards.
All production takes place entirely at its Burgos plant, under the most advanced technology the standards of quality and food security, respecting the environment to the maximum.
Note to the editor
NeWind Foods, a Spanish pioneer in the production of 100% vegetable protein products, originates in 2021.
Since its inception it has the support of Aviko, a European leader in global solutions in the market of products derived from the potato, and Eurofrits, a Spanish company in the manufacture of frozen pre-cooked products for large food surfaces in Spain, as well as Europe and the rest of the world.
49.6 per cent of Spanish consumers have purchased plant products based in recent months
According to a study prepared by AECOC Shopperview that has had the collaboration of NeWind Foods /COMUNICAE/ /COMUNICAE/
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2023-04-11

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