Boomers care more about their health than their children

 

 

 


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3 out of 4 boomers, between 58 and 70, are aware of adopting a healthy standard of living. Only half of their children are concerned about this issue, according to Herbalife Nutrition's global study. The Z generation consumes little fruit, vegetables and vegetable proteins daily, less than 2 out of 4 young people. The boomers something more, 62%. Z and millennial generations, the most open to plant-based diets, as well as protein alternatives, such as tofu

Eating healthy and controlling weight are the main priorities of consumers to achieve physical and mental well-being that allows them to live their lives fully. This is one of the conclusions drawn from the report “Intentions versus Reality: the Consumer Welfare Gap” produced by Herbalife Nutrition, based on the surveys conducted by the Mintel market study company to consumers from several European countries*. But is there a change of perception depending on the generation? The main findings of the study confirm that each segment of age, influenced by the society in which they grew up and were educated, manifest different attitudes towards health and food.

 

Despite the importance that all respondents give to a healthy diet, the study reflects that healthy eating becomes a priority as it grows. In fact, boomers (born from 1950 to 1970) are more concerned about a balanced diet (69 per cent), compared to 54 per cent of younger generations such as the Z (born from 1997 to 2012). The passage of the years causes a physical impact that is reflected in the need to actively combat these changes by adopting healthy habits.

For its part, more than half of the calls millennials, between the ages of 20 and 35, 59 per cent, declare that one of their priorities for achieving well-being is a balanced and nutritious diet. It is the first digital native generation and connected to the internet, which in many cases marks the pattern to follow. A generational group that begins to strongly bet for sustainability, the responsibility for what they consume and for healthy living habits. It is closely followed by generation X (1965 – 1981) with 60%. Peliculas completas en youtube

For Andrea Bertocco, Director of Scientific Affairs EMEA of Herbalife Nutrition. “As we age, we begin to worry about what we eat and practice a little sport. However, eating in a balanced, personalized way, maintaining an active lifestyle and incorporating sustainable nutritional habits for the planet should be a concern from childhood. Nutritional education in this regard is critical to combating climate change and the obesity epidemic.”

Generation Z and millennial, “the greenest”
Although vegan currents gain weight every year, the study data give a preference to animal protein as the main source of food for 69% of the boomers. Young people millennials and Z, however, are more willing to adopt these foods with exclusively vegetable protein in their day to day and only 42% think that their food should be only from animal origin. A higher level of research on the benefits of these diets, offer in the shopping basket and above all nutritional education are responsible for this generational change that has helped generation Z to discover the benefits of replacing animal proteins with vegetables. This group of young people even goes further and 39% declare to consume foods like tofu on a regular basis.

“Healthy food, do we really know what it is?”
Another of the findings from the study is the gap between desires and implementation. There is a lot of confusion about what a healthy diet implies. Despite all the information and recommendations available, the data shows that it is not known what a varied and balanced diet consists of.

A healthy diet is the one that provides all the nutrients that the body needs in adequate quantities, allowing to maintain an adequate weight and improve the quality of life. According to WHO, “a healthy diet helps to protect us from malnutrition in all its forms, as well as from non-communicable diseases, including diabetes, heart disease, strokes and cancer.” According to the Herbalife Nutrition study, 42% of those belonging to the Z generation do not consume enough fruits, vegetables and proteins, and 62% of the boomers, either, despite the concern expressed by 69% of them.

Boomers care more about their health than their children

Boomers care more about their health than their children

3 out of 4 boomers, between 58 and 70, are aware of adopting a healthy standard of living. Only half of their children are concerned about this issue, accordin

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2023-04-11

 

Boomers care more about their health than their children
Boomers care more about their health than their children

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