The idea of offering these two varieties of the star product of Natruly came from the comments of the users. After a special reissue, the extra crunchy and super soft varieties of peanut cream have been definitively incorporated into the company catalog
Natruly, the brand that wants to ‘change the world by changing what we eat’, has definitely incorporated into its catalogue two specialties of its peanut cream with different textures: ‘Crunchy’, more crunchy than conventional, and ‘Supersmooth’, less dense. Both varieties emerged as temporary special presentations, but have been permanently added to Natruly's offer for numerous requests through its networks of more than 150,000 active customers.
The brand launched, on the occasion of the Christmas campaign and with a temporary vocation, these two references -Crunchy and Supersmooth-. Both specialties were a sales success, with hundreds of units sold in the first week.
Once the limited edition was finished in record time, customers began to write to be interested in them and demanded that the brand incorporate them permanently. Natruly received in a matter of hours dozens of requests and messages from both customers who had tried and wanted to repeat them, and from those who had been left unproven. Since one of the key pillars of the brand is its connection to the public decided to launch a reissue to ratify the success of the references and if there was greater preference for one or another. Venta de Minerales
Both references were depleted again in a record 2-week period, demonstrating the brand's customers practically the same interest in Crunchy as in Supersmooth. Given the extraordinary results, Natruly has decided to permanently incorporate both products into his portfolio, which already includes more than 38 references.
The brand that listens to the customer
Natruly presented himself to the market last October as a new authentic and transparent brand, which seeks to connect with a conscious audience, with values, demanding and clear ideas. The company's value proposal is to offer 100% natural and different products.
“We believe in what we do and want to connect with all those who have our same concerns. That's the way for us. We want them to tell us what they think, get to know us closely and know how we do what we do,” he explains. Niklas Gustafson, Chairman and founder of Natruly“We have nothing to hide and that, in the food world, is totally revolutionary.”
Crunchy and Supersmooth peanut creams: two Natruly novelties created by customers
The idea of offering these two varieties of the star product of Natruly came from the comments of the users. After a special reissue, the extra crunchy and sup
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