/COMUNICAE/
The New Quality Dia is available in all its stores and on a day. it has a wide range of fresh and brand-name products in Food and Beverages, Bodega, cleaning, personal care and much more. In Spain, more than 1,000 Dia supermarkets have already adapted to a new concept of shop that aims to conquer the neighborhood trade with a custom shopping experience, close and faster
Dia España revolutionizes the super neighborhood with a full range of news. More than 1,500 trademark references, of their new quality at the most adjusted price, produced together with more than 650 leading Spanish suppliers in their respective sectors.
With an average of 7 releases a week, the New Quality Dia includes a wide variety of food and beverage products, winery, cleaning, personal care and much more. In addition, it is presented in a specially cared packaging, with a label that includes nutritional, origin and sustainability criteria, with its own eco-labels.
In its linears, products such as the emblematic Hello Cola, the Rambler’s beer, the five coffee in capsules of Arom’Arte or the Yogurt Natural Dia Láctea in its three varieties, considered the best brand option of its own by independent organisms. Also its winery, which adds 17 medals in national and international competitions and covers the main Designations of Origin, wine regions and wine styles. Or its brand of cosmetics and hair care Imaqe, with solid products and assets in boga such as CBD, produced with a high percentage of natural ingredients and organic certification Ecocert.
When entering the store also draws attention to its wide range of frescoes, which occupy a preferred place in this healthy offer and with the best value for money. Fruit, vegetables, fish, meat, eggs and cooled products that are replenished daily and come straight from the countryside, the slices and the Spanish farms. In addition to numerous seasonal options, regional and local production varieties and accredited references with the “Sabor of the Year” seal and Animal Welfare certificates.
All of it framed in a new shop model which can already be found in more than 1,000 Dia establishments throughout Spain. Its decoration, bright and open image and its way of presenting the products contribute to making the shopping experience personalized, close and faster. 65% of Spaniards have a Dia less than 15 minutes walk from home, so it will be easy to check for yourself.
With this new value proposal, Dia realizes its purpose of being “Each DIA closer” to people, offering a service within reach of all and through all channels. If it's from those who prefer online purchase, in day. you can test your home service, which reaches 782 Spanish populations at a record time. In cities like Madrid or Barcelona and for all customers who choose the express delivery service, in less than an hour.
Each DIA closer
International Food Distributor is a leading network in proximity supermarkets, with about 6,000 own shops and franchises in Spain, Portugal, Brazil and Argentina. With the commitment of its more than 38,000 employees worldwide and its suppliers, mainly local, DIA offers the best offer and the best service to its more than 20 million customers.
Source Comunicae
DIA launches more than 1,500 new products of its new quality
The New Quality Dia is available in all its stores and on a day. it has a wide range of fresh and brand-name products in Food and Beverages, Bodega, cleaning,
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2023-04-11
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