/COMUNICAE/
The meat company has increased the sales of dishes prepared 40% in 2021
For more than 35 years, Emcesa has been working to offer its customers the best options at every moment. Now that everyone returns on vacation, some still teleworking but many already incorporated back into their offices, prepared dishes become an interesting alternative to the time of food, as reflected in the study “Convenience Feeding – Ready to eat”, published by the department ShopperView of AECOC, which states that 56% of the Spaniards declare to consume products ready to eat for lack of time.
In order to facilitate this return to the routine, the Toledana company makes available to its customers a wide range of dishes prepared, ready to eat after heating them 3 to 5 minutes in the microwave. Cooked in Madrid, meatballs in sauce, pork ribs in barbecue sauce, veal to the gardener, calf or codillo to the Galician are some of the recipes Emcesa makes and distributes at the national level so that consumers spend less time in the kitchen, save money and enjoy rich and healthy recipes.
“People prefer to spend time enjoying their hobbies with family and friends and that is not compatible with spending many hours cooking. After 18 months since the COVID-19 pandemic was declared, the consumer has strengthened this idea, which had already been forged before March 2020.
Therefore, “a great majority bet on dishes prepared with traditional recipes such as those offered by Emcesa to consume daily in their jobs, as they provide them with the nutrients and well-being they need in a few minutes, and also without losing the flavor of traditional recipes. This is reflected by the sales of this category, which have been increased by 40% as of the year.” Javier ManceboEmcesa's CEO. Foro freidora sin aceite
Also for those who continue to telework
The pandemic has caused many people to stay at home to work, which means that the consumer demands products adapted to their new needs, because, even if they are more at home, does not mean they have more time to cook. The Toledana company has been adapting to perfection and quickly to the needs of its customers, and in this case it has also done so, offering different alternatives to design a balanced and varied menu for every day of the week.
Emcesa offers adapted and healthy solutions, made without adding artificial preservatives or dyes. In addition, Emcesa employs in the development of these high-quality raw materials, which in many cases come from its local suppliers, such as chickpeas, which contributes to promoting the “zero track” policy and, consequently, to promote sustainable development in the production chain.
The new habits of the consumer have made companies specializing in meat, such as Emcesa, adapt and develop new solutions suitable for this new day to day. Aware of this, the Toledan company will continue to invest so that its customers and consumers can continue to find their trusted products in linears.
Emcesa is a toledan company of meat products, created in 1986 and dedicated to the production of top quality food using traditional processes at the same time as innovative. Emcesa reaches many points of sale and homes with a large portfolio of products, covering their needs variety, food, nutritionand well-being; with a high commitment to the environment and incorporating to the company technological alternatives that minimize the impact on the environment and at the same time measuring the standards of sanitary quality. Likewise, he commits himself to groups with special situations, highlights the intense collaboration with the Federation of Celi Associationsstalking of Spainwww.celiacos.org).
Emcesa shows its range of dishes for the return to the office
For more than 35 years, Emcesa has been working to offer its customers the best options at every moment. Now that everyone returns on vacation, some still tele
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2023-04-11
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