/COMUNICAE/
• The brand appeals to society by launching its “Join the Goodness” campaign, a nutritional movement that aims to encourage people to eat in a healthy way.
• Carlos Rios, promoter of #RealFooding, endorses this initiative for healthier and more natural nutrition
Babybel, the expert firm in healthy cheese snacks presents its new campaign #JoinTheGoodness, a movement that encourages society to follow a healthy diet in its day to day and choose to consume products with high nutritional value in your daily routine.
Currently, the Spanish population lives a social context that has made many people change their daily life habits, making them more flexible to cook and plan their food at any time of the day. Also, in the wake of the health crisis, much of the population has become much more sedentary and the concern about not staying active, coupled with the search for a healthy diet to be healthy and in good physical form, has made the food paradigm change for a healthier diet.
The “Join the Good Side” led by the cheese snack brand, Babybel, has as main objective support the population in this new perspective change which is being carried out around food. It is also a movement that avala Carlos Ríos, dietitian-nutritionist who leads his own movement #Realfooding to follow a food with real food.
Carlos Rios states that, “Healthy eating should not be perceived as a diet but as a lifestyle, that is the key to my message. Many people have bad eating habits that cost a lot of change, but it is a viable and real process and that more and more people are doing successfully. It is important to base all our meals on real ingredients such as fruit, vegetables or legumes, complement them with good processed cheese and, finally, leave behind the intake of ultra-processed foods full of added sugars and refined flours. ” Café escocés
When choosing food to take between hours, Carlos highlights those natural and ready to consume: “There are many types of snacks that we can choose in our diet throughout the day. These are characterized by being free of refined sugars or oils. They are snacks based on real food, ready to eat, for example, carrots with hummus, fruit salad, or a piece of cheese.”
Through this new campaign, the cheese snack brand not only wants to lead a movement that improves people's food, but also, shows the importance of always choosing the healthiest foods depending on the meals of the day and the nutritional values that their products provide. In this sense, both proteins, calcium and vitamins present in Babybel cheeses are important for the growth of children and the bone health of adults. Through proteins and calcium the muscles, bones and teeth are kept healthy, while vitamins A and B12 contribute to the stability of the functions of the immune system.
Marketing 76 countries of the 5 continents, Babybel is positioned as the ideal choice to encourage the good eating habits of young people and adults alike. Babybel is 100% cheese, with only 4 ingredients: 98% milk, cows within a free grazing program, dairy ferments, cuajo and a pinch of salt. Through an easy-to-use format, Babybel makes quality dairy consumption much more accessible, promoting a healthy diet.
#JoinTheGoodness is Babybel's new mission, which he wants to continue educating and helping the population eat as healthy as possiblerecovering your healthy habits and also offering a healthy alternative when choosing a snack.
Source Comunicae
#JOINTHEGOODNESS, The New Babybel Swing Movement to Promote Healthy Food
• The brand appeals to society by launching its “Join the Goodness” campaign, a nutritional movement that aims to encourage people to eat in a healthy wa
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2023-04-11
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