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The omnichannelity and adaptation to the digital environment of artisanal businesses will gain weight very quickly in the short term. Values such as the freshness of food or the shopping experience, are left in a background in the eyes of consumers, who will have healthier products. This was explained by Jorge Grande, general director of Puratos Iberia, in a virtual and open masterclass of IQS Executive Education
Food consumption after the crisis caused by COVID-19 will be e-commerce and proximity trade. Jorge Grande, CEO of Puratos Iberia, said during an open virtual masterclass of IQS Executive Education on the new trends detected in consumption behind the global pandemic.
For Grande, who is also an associate professor of IQS Executive Education, the new situation has definitely established digital commerce, which comes to stay in the current context: “The omnicanality is one of the best answers to this crisis. We have to offer more products and services to the customer that do not require their physical presence,” he said.
In turn, proximity trade will be the other factor that will gain weight. According to the report Taste Tomorrow de Puratos, global report on how the consumer believes it will be the food of the future, the 79% of European consumers are willing to pay more for artisan and local products. “It can be paradoxical, but the human touch of products is still highly valued among consumers,” said Grande.
In this line, the CEO of Puratos alerts, from the virtual masterclass he offered at IQS Executive Education, than the local and proximity trade must be transformed into new channels to remain relevant in the eyes of the consumer, more and more familiar to the platforms online. El templo de Nefertari en Abu Simbel
With the so-called “new normality”, consumers will be less demanding in previously very important aspects when buying a product, such as flavor or freshness. In the same way, the shopping experience will also go to a background. According to the Taste Tomorrow study, 84% of consumers will take into account external factors such as the cleaning or security of the enclosures, which will pass ahead of values that were previously paramount.
Health and vital needs, new consumer priorities
The health crisis has also led to the consumption of healthy products gains greater importance, as consumers will seek to strengthen their agencies to be more resistant.
This change in consumption will be detrimental to trends that went up before the pandemic, such as the customization of products and diets, which will give way to a diet intended to meet priority needs: “In the short term, the pyramid of Maslow works. That’s why people will prefer to go to the safe,” said Grande in this open training offered at IQS Executive Education.
The fear of the population to other pandemics will also extend to all factors that come into play at the time of consumption. “The 80% of factors will remain in the minds of people in the medium and long term. And in the case of rebound, all new trends will have three or four times more importance than now,” explained the CEO of Puratos Iberia.
Virtual Masterclasses Open IQS Executive Education
Since last April 20th and in the next few weeks, IQS Executive Education openly offers classes and lectures during confinement to acquire new knowledge and develop skills. Sessions can be followed through the center website and after free registration. They are taught by the same IQS Executive Education teachers.
New trends in the food sector after COVID-19
The omnichannelity and adaptation to the digital environment of artisanal businesses will gain weight very quickly in the short term. Values such as the freshn
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2023-04-11
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