OUR STORY – Nailistas

 

 

 

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Hello, my name is Teresa Cobo, founder of Nailistas, and I want you to join me as I tell you my story Our story nailistas 3


IN THE MIDDLE OF A GLOBAL CRISIS


I had finished my studies at the Beaux-Arts in the middle of the economic crisis and while I was looking for a job for “my thing” (an almost impossible challenge), I decided to open a blog to teach people how to do nails simple but elegant. designs and reviews nail polish and other beauty products.

 


Nailistas was born in 2012 as a nail blog, at that time nails had great importance boom and thanks to a lot of daily effort, the blog grew to the point of winning the 20-minute newspaper award.


Many brands then contacted me to present their products and even El País Editions He suggested that I write a nail art book. I do not believe it !


THE PATH OF THE ENTREPRENEURIAL ANT


Absolutely everything I had at that time was invested in my big dream: creating an online store. I wanted to create my own nail polish collection and sell the products I liked the most. Imagine the dizziness of starting up!


The store was super small, with few SKUs and I made my own nail polishes by hand at home. I compared the base, pigments and glitters, then bottled and labeled them.


As you can imagine, these were difficult years during which I had to tighten my belt. I also took the plunge and opened my youtube channelwith today more than 340,000 subscribers. HERRETE | Descúbre su verdadero significado


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AND THERE WAS LIGHT!


Over the years, I moved to permanent enamels, a great change that I'm glad I made. My nails like it because I have thin, supple nails and classic varnishes don't last long. Then I found a wonderful supplier and was finally able to make my dream come true: my own nail polish collection.


OUR VALUES ARE OUR PILLAR


To this day, I still maintain the spirit and values ​​that led me to create Nailistas: teaching people how to use the products and creating elegant, simple nail designs that anyone can achieve at home.


In my store you will find the highest quality products quality, vegan, cruelty freewithout toxic products (12 free). I only bring products that I also use and that meet my standards.


More than 10,000 Customers have visited my store over the years and many continue to purchase today. I hope you are one of them too!


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Thank you for reading this little piece of my story so far, we will be happy to answer any comments, questions or suggestions. Do not hesitate and write to us.


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Author: Thérèse Cobo


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OUR STORY – Nailistas

Hello, my name is Teresa Cobo, founder of Nailistas, and I want you to join me as I tell you my story

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2023-12-14

 

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