The Spanish startup continues to grow and is positioned as a 2nd brand in market share in organic child feeding and 1st Spanish brand. Didier Suberbielle is joined as Smileat Councillor with the objective of monitoring the development and expansion of Smileat
Smileat, the Spanish company which produces and markets 100% ecological child food products founded in 2015 by Alberto Jiménez San Mateo and Javier Quintana, is positioned as 1st Spanish brand in market share in ecologic infantile fooda.
According to an IRI study, the company is positioned as the 2nd brand of organic child feeding in Spain. In addition, according to data provided by Smileat, in recent months they have experienced a sales growth of almost 190% through your website.
The success of Smileat
The startup, which was born with the aim of giving a radical change to the world of child feeding is already present at more than 3,500 points of sale in Spain. “We decided to launch Smileat when we realized that the category of ecological child feeding did not exist in Spain. In the midst of a boom in consumption of organic products, we take this challenge very seriously and develop this market niche that has been added over these years other brands” says Alberto Jiménez San Mateo, Co-CEO and Co-Fundador de Smileat.
The company's success has no secrets: they offer products of the highest quality raw materials from the agriculture and animal husbandry, they do not use thickeners, dyes, sugar or added salt. Besides being a product that can be found almost in any supermarket. “One of our strengths is also innovation: we are constantly searching for new products and sustainable packaging.” says Alberto. Korean Beauty
Didier Suberbielle: a key addition
Likewise, and accompanied by this growth, Didier Suberbielle joined Smileat as Counsellor to lead the product portfolio development of the brand, as well as his international expansion. He was CEO of Nutrition & Santé, a healthy and dietary food company (Gerblé, Bicentury, Bimanan...), for more than 12 years and has more than 20 years of experience in the food and distribution sector. Its expertise focuses on the development of premium and ecological food brands and has also worked in companies of the size of Condé Nast or Champagne Pommery. Currently it is President of DS Participations, Chairman of the Wessanen Governing Council (European leader in ecological food: El Granero Integral, Eco Cart, Bjorg...) and member of the Ecocert Council, an organic certification organization founded in France in 1991.
“The arrival of Didier to Smileat marks an unparalleled precedent needed at the time of the company’s life. In the coming months we will launch new products that are very innovative at the same time that we will focus on our growth in Portugal” says Alberto Jiménez San Mateo, Co-CEO and Co-Fundador de Smileat. “We want to expand our target at the same time that our product portfolio grows, so we hope to arrive with many new products from here at the end of the year,” he adds.
Smileat, the best-selling Spanish eco-friendly food brand
The Spanish startup continues to grow and is positioned as a 2nd brand in market share in organic child feeding and 1st Spanish brand. Didier Suberbielle is jo
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