/COMUNICAE/
Made with white tea, peach and orange, Antiox completes the range of waters with functional benefits of the brand along with Solán de Cabras Defence and Solán de Cabras Repair
With more than 90% of water Cabras Solan, fruit juices, natural aromas and B and C vitamins, these products offer a plus of flavor without using refined added sugars or artificial dyes
Solán de Cabras, the reference water of Mahou San Miguel, launches to the market Single Antiox Cabras, the new variety of its range of functional waters. This is the first variety of Solán de Cabras made with tea. Specifically, it is a drink based on white tea, peach and orange that comes to expand its product portfolio, offering consumers a new way of hydrating with a plus of flavor and functional contribution.
It also highlights its desire to innovate and offer differential proposals for the point of sale.
Beatriz Fernández, Marketing Director of the Water Business Unit of Mahou San Miguel states that “with the incorporation of Solán de Cabras Antiox into our range of waters with functional benefits, we respond to that growing demand of the market for having a functional product, with a plus of flavor and added value. The consumer is increasingly concerned about health and well-being and, therefore, its hydration, which leads him to perceive water as one of the most suitable natural products to take care of himself.”
The evolution of water
More than 90% water Cabras sole with a plus of flavor and a functional contribution
The range of functional waters of Solán de Cabras, Solon de Cabras Defence, Solán de Cabras Repair and Single Antiox Cabras are beverages made from 90% water Solan de Cabras, fruit juices and natural aromas, ingredients that give you a unique and refreshing taste; and vitamins from group B and C, that help strengthen defenses, protect against oxidation and help to care for skin and hair. The result of this combination is a product with a delicious flavor, thought for those looking for a plus in their daily hydration routine.
On the one hand, Lone of Cabras Repair, it has an intense aromatic fragrance in which the taste of the pomegranate predominates with ink grape shades. In this case, vitamins give it its functional character to obtain as a result a water with all the purity of a millennial spring, with the particularity of protecting the skin and hair.
In the case of Solon de Cabras Defence, it contains a delicious flavor from the pink grapefruit juice, as well as ingredients that give you an intense fruit odor. To this they add vitamin B6 and vitamin B12, which contribute to the normal functioning of the immune system and make this variety a perfect choice for those who, in addition to looking for a plus of flavor in their hydration, want to help their defenses.
Finally, Single Antiox Cabras, it is a drink with a slightly floral base from white tea. A liquid that predominates fruit and fresh aromas from peach that are complemented with tropical flavors such as orange, white fruits or berries. Its properties confer an antioxidant power from vitamin C.
A new variety that translates into a clear evolution of water to a new hydration option.
Single Antiox Cabras will be for sale from 15 April on the food channel.
RPE packaging
In the matter of bottling, the use of recycled PET for all its containers, which is currently 50% for the formats of 1,5L and 0,33L, and 30% for the rest of products, being in all cases 100% recyclable plastic.
With actions like this, Solán de Cabras reinforces its commitment and responsibility to the environment, giving it visibility through this type of activations that encourage the reduction of the environmental footprint.
The Origin of Solán de Cabras
The natural mineral water of Solán de Cabras comes from a unique spring located in the Serranía de Cuenca, which provides the mineral and organoleptic properties that have made it a reference in terms of origin and purity. And it is that, the water from the leak of the rains rests for years in this underground aquifer that keeps its conditions intact.
From the depth of the earth and for more than 3,600 years, each drop runs through and decants between layers of jurasic sediment, leaking between the rocks in a 100% natural process from beginning to end until its final phase, the packaging. In addition, its recognized blue packaging protects it from any light alteration so that its taste and properties remain unscathed and invariable. This set of events gives rise to a water of balanced composition and weak mineralization.
About Solán de Cabras
Solán de Cabras is a natural mineral water with more than two centuries of history, whose spring is located in Beteta, in the Serranía de Cuenca. He has been part of Mahou San Miguel since 2011, when the company founded its Water Business Unit. The brand, present in more than 30 countries, has a range of flavors made from natural mineral water with a percentage of juice between 13% and 20%, whose composition has recently been added Stevia, a 100% natural sweetener.Recently, it has incorporated into its Solán de Cabras Defence portfolio, Solán de Cabras Repair and Solán de Cabras Antiox, a range of waters with functional benefits.
About Mahou San Miguel
100% Spanish family company, leader of the brewing sector in our country with a production quota of 34%. It has 11 beer factories – eight in Spain, one in India and two in the US –, four springs and water packaging plants and a team close to 3,200 professionals. It has 129 years of history, beginning with the birth of Mahou in 1890 and continue with the acquisition of San Miguel in 2000, the incorporation of the Canarian brand Reina in 2004, that of Alhambra Beers in 2007 and that of Solán de Cabras in 2011. It has a wide portfolio of national beers, with pioneering products in its category, and a variety of international beers and water brands. Internationalization is one of the strategic axes for its development and is present in more than 70 countries.
Download ndp and images here.
For more information:
Havas PR
Ana Plaza/ Sofia Felipe
914569090
Mahou San Miguel
Teresa Gutiérrez
Solán de Cabras expands its range of waters with functional benefits with the launch of ANTIOX
Made with white tea, peach and orange, Antiox completes the range of waters with functional benefits of the brand along with Solán de Cabras Defence and Solá
nails
en
https://cdnimages.juegosboom.com/doityour.health/1220/dbmicrodb2-nails-solan-de-cabras-expands-its-range-of-waters-with-functional-benefits-with-the-launch-of-antiox-1944-0.jpg
2023-04-11
Acording with the Digital Millennium Copyright Act (“DMCA”), Pub. L. 105-304 If you believe that your copyrighted work is being infringed, notify our team at the email [email protected]