Supplements between 5 key post-Covid feeding trends, according to Olettie Superfoods

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All reports on food consumption trends for 2021 coincide in the search for more responsible products, a more sophisticated processing, and a healthy orientation. In this framework increases the demand for food supplements

The effects of COVID have had a significant impact on food and is also leading to a change in market trends. The weight gain during confinement has taken place and has caused an inverse reaction in consumption, with a increase in demand for products with higher nutritional value and lower intake of sugar and harmful ingredients for health. After a phase of excesses, a phase of awareness and moderation is opened.

Internet searches for terms related to healthy eating already suppose 7% of food searches in general, and increases twice as much as the others each year. This is a trend that has just begun and will continue to grow significantly in the coming years.

5 key trends
The latest reports published by Deloitte or Market Research on food consumption during and after COVID, agree that much of the population has reflected and made aware of the importance of improving consumption habits. Studies confirm 5 key trends:

- Functional nutrition: mainly aimed at improving health from prevention to the selection of foods indicated for specific problems.

- Nutrition for purpose: responsible, close and sustainable food.

- Flexible nutrition: tending to reduce meat intake and increase vegetable.

- Transparent nutrition: where products clearly indicate their composition and value information for the consumer.

- Family nutrition: made with suitable and suitable products for all members of the group at home.

In this environment, one of the most growing consumption trends such as food supplements, which provide a plus of beneficial properties for health, and especially if they are developed under a sustainable, natural and responsible process.

Consumption of supplements
According to OCU, 30% of households consume some type of food supplementwhether by medical prescription or for personal and aesthetic reasons. The consumption formats are already very diverse and although most supplements are believed to be consumed in “past” format, the market of these products is very extensive, and includes preparations in powder, liquid, cereals, bars or prepared to combine with other foods.

If searches for terms related to dietary supplements are observed on the internet you also appreciate an upward curve and with projection to continue to grow in the coming years, especially in Spain and Mexico.

It is to be hoped that, with the increase in physical activity following the vaccination and overcoming of the pandemic, there will be another strong increase in the consumption of supplements, either by the increase in activity itself, such as the preparation for travel and holidays, improvement of the physical condition and the search for remedies for self-medication. Fundas Xiaomi Redmi 4 y Accesorios Xiaomi Redmi 4 - Tienda FundasOutlet

Properties of supplements
Supplements are used in many disciplines and are indicated for extra inputs from certain compounds that the body needs. Although the best known are sports or energy supplements, nutrition professionals know the properties of many natural and synthetic products that can help improve physical or mental condition.

The most consumed are by this order:

– Vitamins and minerals (24%)

– Relaxers (9%)

– Digestives (8%)

– Loser (6%)

– Laxatives (4%)

– Anti-inflammatory (4%)

– Diuretics (1%)

– Hepatoprotectors (1%)

– Cholesterol protectors (1%)

- Resto (42%) is a very large group of supplements with very varied effects: antioxidants, increased sports performance, etc.

Among the ingredients that make up dietary supplements, the trend in the consumption of derivatives from the Superfood. Its active ingredients and principles are of natural origin and are more in line with consumer preferences.

Summer supplements
The best allies for the summer are the anti-inflammatory supplements. Thinking about holidays or beach days, the recommendation goes through foods that have depurative and healing properties, which help to recover the line, lose the feeling of swelling, and reduce the impact of minor infections.

There are many foods with anti-inflammatory properties, including garlic, beetle or tomato, but within the range of superfood, according to Magdalena Olanska, nutritionist, dietitian and Customer Happiness Manager Olettie.com“We treat ginger and turmeric, which reduce abdominal inflammation, combat fluid retention, regulate intestinal transit, detoxify the body and, thanks to its anti-inflammatory properties, are especially indicated to relieve joint pain and flu pictures.” It also states that the secret is in the proper and proportional combination of these superfood, in product formats already developed as those that market the brand in its Superfood shopto increase their basic properties. And consume them also integrated with other products and recipesintroducing properties within the diet.

In short, dietary supplements can be good health allies, and can also be produced naturally and socially responsible. Trends already indicate that they are part of the shopping basket. And if you can also integrate into the usual recipes, you can add your properties to the diet.

Source Comunicae

Supplements between 5 key post-Covid feeding trends, according to Olettie Superfoods

All reports on food consumption trends for 2021 coincide in the search for more responsible products, a more sophisticated processing, and a healthy orientatio

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2023-04-11

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