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A Natural Athlete survey highlights the role that influencers play in in instilling healthy eating habits in society
31% of the Spaniards acknowledge that they never or almost never resort to a doctor or nutritionist when making decisions that change their food patterns, but prefer to consult on the Internet or to be advised by the recommendations of friends or family members. This follows from a study driven by Natural Athlete, Spanish company that promotes healthy food.
The consultation, made to a sample of 350 people from 18 to 65 years of age from all over the country, reveals that the Spanish population is really interested in caring for their food, since 77% of the respondents consider it a key aspect for their lives, both from the point of view of their influence on health and the improvement of their image.
“According to international organizations, since 2016 the world’s obesity index has surpassed the malnutrition rate, and in Spain it affects 41% of children aged 6-9 years. We also know that a bad diet is the main source of more deaths than those caused by tobacco, alcohol and traffic accidents together, and that 90% of the infarcts could be avoided by taking care of our food and carrying a healthy lifestyle. Although there are many more, they are sufficient reasons to seriously consider a review of our eating habits,” he says. Niklas Gustafson, expert nutritionist and CEO of Natural Athlete.
In this process of trying to eat healthier, lose weight or improve the physical condition, it is worth noting the growing tendency to take as an example the recommendations made by influencers on social networks. Thus, almost half (46%) of the people consulted claim to remain with attention and try to implement the food publications of different influencers, with women the most likely to consume this type of content almost daily. Prospecto de Demotest crema
“It is very important that this profile of active characters on social networks be aware of the strong impact that their actions and their messages have on millions of people in our society, who trust them in making important decisions that affect their food. Therefore, they must be responsible and not take lightly the information they transmit and the habits they promote with their stories and their publications, because they are the mirror in which their followers look.”
The company has recently launched a campaign intended, precisely, to raise awareness of the influencers of this responsibility: “If they take into account the real impact they can exert, and channel their activity on social networks into a healthy lifestyle, away from false miracle diets and erroneous urban legends, they will be positively contributing to building a healthier and happier society,” says Gustafson, who from his own channel on YouTube offers simple recipes and guidelines to maintain a balanced diet and a healthier life.
Three out of ten Spaniards consult the Internet before a food specialist
A Natural Athlete survey highlights the role that influencers play in in instilling healthy eating habits in society /COMUNICAE/ /COMUNICAE/
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2023-04-11
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