/COMUNICAE/
The signature of Granada will expand its productive capacity in 2023 in order to consolidate throughout the national territory and make the leap to other markets
The company Viver Kombucha it has quadrupled its sales in 2022 and tripled its sales points with respect to 2021, up to 3,000 in the national territory. Granada, which has worked 100 per 100 of its capacity during the last months of the past year, will significantly expand its production from 1.5 million bottles to six million. Its forecasts indicate that over 2023 this figure could reach far higher figures by placing the mark on the international market.
The aim of the firm, which over this past year has managed to establish itself as one of the leading companies of the kombucha market, is to “position itself as a reference in the elaboration of the healthy drinks of the future”, explained its co-Fundador, Raúl de Frutos.
According to De Frutos, a determining factor for this growth has been “the good positioning achieved in the Retail sector that, in 18 months Viver Kombucha has become present in about 20 large areas of the main teachings of the sector.” In this way, “we have achieved sustained distribution throughout the country,” added the company’s co-founder.
The good acceptance of this healthy drink at its different points of sale has been another factor that has led to exponential growth Viver Kombucha, a soda prepared under strict quality parameters, in the artisanal way, and used, exclusively, ecological and close products in their production processes.
“Where we enter we stay”, said Frutos, who has emphasized that this is achieved thanks to the fact that Viver Kombucha is an extraordinary product that meets the demands of the population and the current trends of the market. Todo sobre animales
And it is that, unlike other brands, “we do not take shortcuts in the processing process.” With a mild and balanced kombucha able to please all palates, fermented following the traditional methods and with fruit of proximity to obtain the different varieties of this drink. “We do everything with a lot of mime the goal of getting the best organic kombucha refrigerated market,” he said.
The Horeca channel is another challenge for this 2023. Although the brand is present in more than 500 bars and restaurants in the country, they say that “the restoration at the kombucha level has a lot to mature but that the possibilities of growth within this channel are huge.”
At e-commerce level, Viver Kombucha is one of the most active brands in your industry. The Granadina firm keeps alive a community where the exchange of ideas with consumers flows daily in order to update and improve the drink. Your sales through this platform represent 10 percent of the total.
“For us the online channel is very valuable since it allows us to have direct communication with the final customer, applying the improvements that suggest us”, has nuanced Frutos.
In March it is 3 years since Viver Kombucha began its distribution in shops and chains of the ecological sector and has already been able to have a presence in teachings such as El Corte Inglés, Carrefour, Alcampo, Covirán, Covalco, Coaliment, Masymas, Semark, Comerbal, Eroski, Caprabo, GM Food, Navarro Herbolarios, Grupo Upper, Spar, Deza, through Quality.
Viver Kombucha opened its doors in March 2020 and, from corporate responsibility in social code, donates 20 percent of its benefits to help cancer patients perform physical exercise to improve their quality of life, through the UAPO foundation.
Viver Kombucha quadrupled its sales in 2022 and reached 3,000 points of sale
The signature of Granada will expand its productive capacity in 2023 in order to consolidate throughout the national territory and make the leap to other marke
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2023-04-11
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