/COMUNICAE/
Grupo Ybarra y Salsas de Sierra Nevada develop a new project to market spicy products in Spain and the world: Doctor Salsas
Grupo Ybarra y Salsas de Sierra Nevada have developed a new project under the brand “Doctor Salsas” to market spicy products in Spain and the world.
Salsas de Sierra Nevada, recognized and awarded at the national and international level for the quality and prestige of its products, has been developing and selling hot sauces since 2013 and has facilities in Ogíjares (Granada, Andalusia).
The process begins in the field where they grow their own chilies like Jalapeño, Habanero, Carolina Reaper or Trinidad Moruga Scorpion and maintain a fair trade relationship with their farmers. The elaboration of all its sauces follows a natural, gluten-free process, without dairy derivatives, without dyes and without preservatives, so they are artisanal and top quality sauces that adapt to traditional Spanish, international or vegan cuisine.
The aim is to bring the spicy to all corners of Spain and the world with salsas and other products of a very high quality, crafted, of own production and with natural ingredients from a environmentally friendly agriculture. Recetas faciles y rápidas
The spicy has had a great boost in recent years due to the globalization of the gastronomy of the countries where it is most consumed. The consumer has been accepting these new proposals and wanting to adapt them to their day to day in the kitchen, and that is why Ybarra with her eagerness to adapt to the new needs of the homes has decided to jump into the world of the spicy with the launch of the Doctor Salsas brand.
“The growing importance of the spicy in Spain and in Europe makes our alliance with Grupo Ybarra and the birth of Doctor Salsas an exciting project, full of future and in which we will surely get to bring the world of the spicy to another level,” highlights Carlos Carvajal, known as “doctor salsas”, American settled in Granada since 2011 and founder of Salsas de Sierra Nevada thanks to his experience in the cultivation of the different types of chiles.
For his part, the CEO of Grupo Ybarra, Francisco Viguera says that “for Ybarra this new society is a new challenge within the long-term alliance-based growth strategy with industry leaders. Our extensive experience in the production of mayonnaises and salsas and that of Carlos Carvajal in the world of the spicy, sure that they make Doctor Salsas a reference brand with pillars based on quality, innovation, transparency, sustainable agriculture and development of local trade or Km 0”.
Ybarra bets on the spicy hand of Salsas de Sierra Nevada
Grupo Ybarra y Salsas de Sierra Nevada develop a new project to market spicy products in Spain and the world: Doctor Salsas /COMUNICAE/ /COMUNICAE/
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2023-04-11
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